Koledzy Strategia&Kreacja (Colleagues Strategy&Creative) is an advertising communication agency.

Our mision is to deliver striking and clear communication both in marketing and social interest field.

Our philosophy is cohesion. Cohesion of strategy and creative, of message and the public, of brand and the market etc.

Our method is combining the strategy and creative into one thinking process.

In K S&K we have managed to develop unique and original working procedures. Take a look at I-Finder (insight finder) and Brand Nugget (the brand bible development) tools.

What is the unique idea of these procedures?

For one, we work as a team - our thinking process is no longer devided between separated departments of Stratedy, Research, Creative. Secondly, the creative brainstorming is the key element of the communication strategy development. The „tag line" or the „selling line" is the result of the strategic process and is involved in the strategy document Brand Nugget. What is known as the creative brief in K S&K is the „selling line". It is a revolutionary approach that allows us to keep cohesion between the creative and strategic.

What's more, K S&K has a great experience in production of communication elements such as TV and radio spots, print ads, identification design and internet solutions. We know people who can deliver great executions.

Koledzy Strategia&Kreacja is a company of two friends: Radek Żabinski and Rafał Betlejewski. Both with many years of experience in advertising, first in American chain agencies both in Poland and abroad, and later as independent entrepreneurs. K S&K started its operations in 2005.

Rafał Betlejewski is the president of the Society of People in Advertising.

Please take a look at our portfolio and contact us for more information.

Our concepts - watch it